Campaign Photos

A friend alerted me to the Terry McAuliffe campaign for Governor of Virginia. Motivated in part by this National Review article, I decided to look more into his campaign.

Reading the McAuliffe campaign website (or at least the mobile version) I was struck by the campaign photos.

For example, here’s Terry’s Story:


They say a picture is worth a thousand words but I’m not getting that here. I see a guy standing on a street in what might be a Virginia town. It’s obviously a professional photo because he’s in focus and the town isn’t. Which makes me wonder if its actually in Virginia.

But what really caught my eye on this page is the text. His story is told in two sentences. And the second sentence isn’t really about him.

For the rare Virginian who might be interested, there is more to Terry’s story than that, told in a bit more depth at Wikipedia.

The picture that grabbed me and inspired this post is on McAuliffe’s Issues page.


Pander much? Here’s Terry watching a poor black child read.

See Terry watch a guy work.


See Terry talk to a guy on a work break.

What does the above picture have to do with transportation? Beats me. But I guess it shows that Terry understands the working Joe because he can pretend to have a conversation with one (or an actor pretending to be a worker) in a photo op.

Then we’ve got Terry next to the back of an ambulance.

So we know he understands all of the important healthcare issues because he did a photo op next to a piece of equipment.

And of course Terry can talk to a guy wearing a hard hat.

I’m not sure what the setting is for this photo. It looks like an industrial site that uses a lot of energy. I hope it’s not a power plant because that baby looks like its gonna blow up.

Next he has a photo with women, about women. Are they his wife and daughters? Actresses? We will probably never know. If it is family it’s an odd setup. And of course his commitment to family is legendary.


Clicking on that photo takes you to his incredibly deep policy statement about women:

A whole sentence? Seriously?
“I strongly believe that women should be able to make their own healthcare decisions without interference from Washington or Richmond.”

This is so vague it could be a Tea Party statement against Obamacare.

You might think there’s more depth in the boxes below but you’d be wrong. One box isn’t even about Terry’s positions – it’s a hit piece on his opponent.

And then there’s Terry with a guy wearing a Vietnam hat, and a McAuliffe campaign shirt at what appears to be a campaign event. Not a veteran’s event. The guy might be a veteran, probably. My favorite part of the pic is the girl looking at her phone in the background.

Of course veterans are primarily a federal issue. So Terry’s issue position about the VA is utterly empty. The Governor has no power to do anything about it.

And finally we have the funny moment. I decided to click the En Espa├▒ol button to see how his site looks in Spanish. Here’s what I got:

Pr├│ximamente means shortly or soon. Don’t worry Spanish speaking Virginians. Terry will get to you soon. At least he cares enough about you to tell you, in Spanish, that he doesn’t care about you.

To be clear, I’m not endorsing his opponent. I haven’t bothered to look him up and I probably wouldn’t like him if I did. I was just so struck by the inauthenticity of this campaign site that I had to say something.